The Digital Brand Lab is a new research lab with the vision "Invent the Future of Digital Brand Management". We are global digital branding pioneers.
As scientists and practitioners we explore the potential of interdisciplinary and digitization for brand management. The findings we put successfully into practice.
We working worldwide with universities, companies and institutes on our scientific projects. We invent the future of digital brand management.
We collaborate with other creative people, pioneers and inventors. They come from universities, companies and research labs worldwide.
Professional & Outstanding ideas of our passionate team makes us unique in every sense.
Prof. Herbst is Honorary Professor of Strategic Communications Management at the Berlin Academy of Arts (Germany), Senior Lecturer for Corporate Communication and Social Media at the University of St. Gallen (Switzerland), Visiting Professor at Antai College of Economics & Management, Shanghai Jiao Tong University (China). He is member of the “Member “Council of Internet Sages”. He was elected “Professor of the Year”. He has been teaching at company universities and advanced training institutions for many years. He has written 20 books.
As doctoral researcher of Digital Brand Lab he explores with his team the potential of digitization for brand management. Musiolik is Lecturer for Digital Brand Management, E-Business, Online Communication and Social Media at several universities. He is author of several books and articles in journals for Marketing & Communication.
Collaborations are very important for us: We are working with other creative people, pioneers and inventors together. They come from universities, companies and research labs worldwide. The aim is to shape the future of digital brand management by linking existing knowledge.
Our services are delivered by our team with years of experience are passionate about developing future.
What are the unique attributes of digital media?
How do we succeed in cross-cultural communication in digital media?
How do I tell stories about my company and my brand in digital media?
How can I foster consumer relationships in digital media?
What are the key cultural differences among cultures in digital brand management?
How can I apply mobile end devices to digital branding?
How can I evoke and maintain powerful feelings among my user?
How do I charge a product emotionally and speak successfully to all human senses?
We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.