Privacy Policy

Protecting your personal data is for us an important concern. We take data protection very seriously and want you to feel safe on our website.



1. Liability for Content

The contents of these pages were compiled with great care. No responsibility, however, can be taken for the accuracy, completeness or currency of the contents. Under article 7 paragraph 1 TMG, we are responsible for our own content on these pages according to general laws. Pursuant of articles 8 through 10 TMG, however, we are not required to monitor forwarded or stored external information, nor to pursue items which indicate illegal activity. Responsibilities for deletion or blocking the use of information are not affected by this according to general law. In addition, a liability regarding this is only possible after the point in time a concrete breach of law has been identified. With the confirmation of corresponding illegal activity, we would delete the content.

2. Liability for External Links

Our offering contains links to external, third-party websites over whose content we have no control. We can therefore take no responsibility for their content. The respective provider or person of the linked site is responsible for the content of their pages. Connected sites are checked for possible statutory violation at the time of connection. Unlawful content was not apparent at the time the link was established. A permanent monitoring of content of linked pages is unreasonable without concrete indication of illegal activity. At the appearance of statutory violations, the relevant external links will be immediately deleted. In the event of any illegal, personally damaging, morally or ethically damaging contents, we will clearly distance ourselves. Please inform us if we inadvertently link to such a site.

3. Copyright

The content and works created by the operators of these pages are protected under German copyright law. Duplication, alteration, distribution and any type of sale outside the parameters of German copyright law require written permission of the respective author or creator. Die This pertains especially for duplication, alteration, translation, storage, repurposing, i.e. reproduction of content in databases or other electronic media or systems. Downloads and copies of this site are only permitted for private, non-commercial use. In regard to content not created by the site’s operators, third-person copyright law remains in effect. This applies especially to third-party content. If you still notice a copyright infringement, we ask you to make us aware of it. At the appearance of illegal infringements, we will promptly delete such content.

Links to the website of the provider are always welcome and do not require an agreement from the provider of the website. Depicting this website in other frames is only possible with permission.

4. Data Collection and Processing

We take protecting your data very seriously and we comply strictly with the rules of data protection laws.

You are able to use these web pages without telling us who you are. Information about your browser is recorded in the server log files of our internet service provider. They are: browser and version, the operating system in use, the referring URL (last page visited), host name of computer in use (IP address) and the time of the server request. We are unable to match this data to individuals. There is no intent to merge this data with other data sources. As an individual user, you remain anonymous.

5. Use and Transfer of Personal Data

Personal data collected in the framework of this website is used only without your consent in processing your inquiries. No transfer to third parties occurs. Your data will not be sold or shared. You can recall your current consent for the future at any time.

We strive with every technological and organizational measure at our disposal to store your personal data in a way that safe guards it from third-party access. We would like to note that any data transfer on the internet (e.g. email communication) can present security risks. A completely risk free protection of data from third-party access is not possible.

You have the right to the deletion of you data at any time. You may deny use/transfer at any time.

6. Information about Cookies and Similar Technologies

What does one mean by cookies and similar technologies?

A cookie is a small text file put on your computer, your mobile telephone or on another device, when you access a website. It helps website providers to recognize your device when you return to the site. Other similar technologies – like pixel tags, web bugs, web storage and similar data and technologies – accomplish the same goal as cookies. use the term cookie in this data protection statement as an umbrella term for cookies and all similar technologies that gather information in this way.

Use of Cookies

We use so-called cookies on our site. These are small text files that your internet browser puts and saves on your end device. A cookie itself neither strictly contains nor collects information about you or your internet use. Personal data can, however, be saved in cookies if you have agreed or it is required for technical reason (e.g. to allow a protected sign-in).

However, cookies on your computer or end device can help tailor content and services specifically to the needs of the visitor – for example in helping you remember settings or the products you selected. In the process, only the cookie is identified on your end device and not your actual device or you personally.

We use cookies in order to remember your selections and settings, and thus increase the user-friendliness by improving our site and offering content, optimally tailored to you.

Cookies allow us to store, among other things, the following:

  • Your browser settings, e.g. the type you use and which plug-ins you have installed. That prevents us from needing to ask visitors with every visit, whether they have installed the required software, in order to, e.g. show video or graphics, we make use of on our internet sites.
  • Your country and language selection. If you have previously selected English as your preferred language, it will automatically become the standard language used the next time your visit our website.
  • The product selection in your shopping basket. If you have deactivated cookies, you will notice that the shopping basket and other functions do not function properly.
  • Your movements on our website and their uses. We do not collect any personal data over the course of this process but rather statistical data that assists us in optimizing our website.

Media agencies or affiliate marketing companies, among others who provide us with their marketing services, can also leave cookies by proxy. Your cookie is needed to monitor the efficacy of our marketing campaigns. In this way we are able to adjust the content of our website according to your wishes and thereby improve our offering to you. These cookies store, however, no personal data.

Some cookies remain active until you close your browser, others are stored over a longer period of time.

So-called remarketing cookies are also placed during your visit to our website. We use these for the purposes of indicating advertising for special offers and information so that you will be interested in visiting our site again. We also do not gather personal data for the purposes of this advertising and we are not able to contact you in this way. Thus you remain completely anonymous. As mentioned below, you can opt-out of cookies at any time.

Certain Cookie Settings

Most web browsers provide certain cookie settings you are able to change. One may set the browser such that cookies are blocked or that certain cookies are deleted. In general and with the help of your browser settings, you are also able to adjust similar technologies in the same way you do cookies. The following links illustrate how the settings of the most commonly used browsers may be adjusted:

If you block cookies, it is possible that the functionality of or the service no longer works properly.

Google Analytics is one external service we use to track activity, e.g. using cookies, on If you in no way wish that data can be collected and used by Google Analytics, you can install an unsubscribe module on your web browser (

Further Information

Please contact us with any questions or suggestions about the use of cookies. Further information about the use of cookies and how they can be blocked can be found at: (Europe) or also (USA).

7. Blog Comments

If you submit a comment to the blog, your IP address will be saved. We do this for security reasons in the event some one submits an inappropriate entry (insults, illegal political propaganda, etc.). In this instance we ourselves can be held responsible for the comments and are therefore interested in the identity of the author. These commentary IP addresses, however, will be deleted as soon as we have read the commentary. This normally occurs in a matter of hours.

Responses can be subscribed to. You receive a confirmation email in order to confirm that you are the owner of the registered email address. You may unsubscribe to an active comment subscription at any time. The confirmation email will contain directions on how to do that. At login and confirmation, the IP address is stored with a time stamp in order prove login if need be.

8. Digital Brand Lab Newsletter Subscription

Your email address will not be used for any other purpose other than to send you the articles. You can unsubscribe at any time. At login and confirmation, the IP address is stored with a time stamp in order prove login if need be.

9. Statify

In addition to Analytics, this website uses Statify to analyze user behavior. To directly compare it to other statistics services, Statify in no way alters, stores or transfers personal data like IP addresses, for example.

10. Use of Facebook Social Plugin

Our internet presence uses social network’s social network plugins, which are administered by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins are recognizable on the Facebook logos (white “f” on a blue tile or the “thumbs up” sign) or are indicated by the addition of “Facebook Social Plugin”. The list and visuals of Facebook Social Plugins can be seen here:

When you call up a website connected with our presence, containing such a plugin, your browser builds a direct connection with Facebook servers. The content of the plugins is transmitted directly to your browser and connected in this way to the website.

The following data are transmitted:

  • IP address
  • Browser version and operating system
  • Source of visitor (referrer), if they have followed a link
  • Monitor resolution
  • Installed plugins like Flash or Adobe Reader
  • URL of page connected to Like Button

We therefore have no influence over the extent of the data Facebook collects with the aide of these plugins. Information about our current understanding.

By including plugins, Facebook receives information, that you called up the corresponding page on our website. If you are logged-in on Facebook, Facebook can record you visit in your Facebook account. Whenever you interact with plugins, e.g. the Like Button or submit a comment, the corresponding information from your browser is transferred directly to Facebook and saved. In the event you are not a Facebook member, there is still the possibility that Facebook applies and saves your IP address.

To see more on the purpose and scope of data gathering and other processing and use of data by Facebook as well as your rights pertaining to the protection of your privacy, take a look at the data protection directions on Facebook:

If you are a Facebook member and would like Facebook to collect your data via our internet presence and connect it to saved Facebook member data, you must log out of Facebook before you enter our site.

It is likewise possible to block Facebook Social Plugins with add-ons to your browser, e.g. with “Facebook Blocker“.

You can find more information here.

11. Use of google+ Social Plugin

Our site uses the “+1” button on Google Plus’ social network operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognized by the “+1” sign on a white or colored background.

When you call up a site from our web presence that contains such a button, your browser makes a direct connection with Google’s servers. The content of the “+1” button is transferred directly to your browser from Google and connected with this website. We have no influence over the scope of data Google collects with the button. According to Google, no data will be collected without clicking on the button. Such data under another IP address is only collected and processed for logged-in members.

To see more on the purpose and scope of data gathering and other processing and use of data by Facebook as well as your rights pertaining to the protection of your privacy, take a look at the data protection directions on the “+1” button at: and FAQ:

If you are a Google Plus member and do not want Google to collect data through us, store it and connect it to your member data, you must log out of Google Plus before visiting our site.

More information can be found here.

12. Twitter Use

Functions of Twitter’s services are integrated into our site. These service are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the function “Re-Tweet”, the websites you visit will be connected to your Twitter account and revealed to other users. Data is thereby also transferred.

We point out that, as site provider, we have no knowledge of the transferred data content or its use by Twitter. Further information can be found at Twitter’s data protection statement: Twitter. You can change your data protection settings on Twitter at: Account settings

13. Using Xing Share Buttons

The “XING Share-Button” is used on this site. A brief connection to Xing servers via the user’s browser is made when accessing this site, which the “XING Share Button” functions use (especially the account/ads of the counter value). XING saves no personal user data from the access of this site. In particular, no IP addresses are saved. There is also no analysis of user behavior by using cookies in connection with the “XING Share Button”. The respective, current data protection information about the “XING Share-Button” and additional information can be found on the following site:

14. Use of the LinkedIn Recommend Button

Plugins for the social network LinkedIn are integrated into this site and are operated by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereafter “LinkedIn”). The LinkedIn plugins appear as the LinkedIn logo or the “Share Button” (“recommend“) on this site. When you visit this site, a direct connection is established by the plugin between your browser and the LinkedIn server. LinkedIn thereby receives information that you visited this site with your IP address. If you click the LinkedIn “Share-Button” while you are logged in to you LinkedIn account, you are able to connect this internet site’s content to your LinkedIn profile. In that way LinkedIn can assign your visit to this site to your user account. I declare, as provider of this site, that I have no knowledge of the content of transferred data or its uses through LinkedIn. Details on data collection (purpose, scope, further analysis, uses) as well as you rights and setting options on LinkedIn can be found in their data protection statement at:

15. Right of Disclosure

You have at any time right to full disclosure about your stored personal data, their reference sites and receiving sites as well as the purpose of the data storage. You can find information about the stored data with a request to the email address above.

If you have further questions about the handling of your data, please use our contact form .

16. Under Laws of:

Under sole jurisdiction of German law.

Insofar as special conditions for individual uses of this website digress from previous points I through XVI, it is indicated at the respective place. In such an instance, the particular conditions of use govern the individual instance.

If any of the provisions or formulations of this disclaimer are or become void, the remaining provisions remain in effect in their content and unaffected.

Copyright © 2015 Digital Brand Lab. All rights reserved.

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